The flagship devices Galaxy S7 and S7-EDGE from the world’s largest smartphone manufacturer Samsung are sold in greater quantities than the Apple’s iPhone 6S and 6S-Plus during a three-month period ending in May.
Almost 16% of customers preferred a Samsung Galaxy S7 or Galaxy S7-Edge on Apple’s iPhone 6S and 6S-Plus and only 14.6% people purchased an iPhone 6S or 6S-Plus during this period.
No doubt, it is a significant achievement for the South Korean smartphone manufacturer. Apple’s iPhone 6S and 6S-Plus were released in September last year while the Samsung’s Galaxy S7 and S7-EDGE were announced in March this year with exciting and attractive Virtual Reality (VR) offer.
But, the bad news for Samsung is that Apple is still dominating the customer satisfaction ranking. 88% of Apple’s customers stick to the iPhone and don’t change their brand. On the other hand, 86 percent of Samsung’s customers intend to stay loyal. 14% of the people who purchase Apple’s iPhone devices used Samsung previously. Only 5% of the Samsung’s sales came from people switching away from Apple.
The reason for this difference is the fact that people get a lot of options available when they decide to change Apple’s iOS-based device with the Google’s Android-based gadget. In China, individuals mostly prefer purchasing a Huawei device than Samsung or Apple.
While Samsung Galaxy S7 and S7-EDGE have outsold the Apple’s iPhone 6S and 6S-Plus, there is a chance that the upcoming major device from the South Korean company will also surpass the next device from Apple.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worldsof TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion.